Adobe Firefly
Adobe's family of generative AI models for images, vectors, and video built for commercial safe use
Adobe Firefly scores 8/10 overall in our independent testing. It's best for designers, marketers, Creative Cloud subscribers. It offers a free plan (Free), with paid plans starting at $9.99/monthly (Standard).
Pricing & features last verified 21 Sep 2026
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Score Breakdown
Adobe Firefly Pricing
Free
Limited daily generations (refresh daily); standard features deduct credits
Standard
2,000 premium generative credits/mo, unlimited standard generations; up to 20 5-sec videos
Pro
4,000 premium generative credits/mo; adds Adobe Express Premium + Photoshop web/mobile; up to 40 videos
Pro Plus
10,000 premium generative credits/mo; up to 100 videos, 33 min translation; 30% first-year discount
Premium
50,000 premium generative credits/mo; unlimited select video models, up to 166 min translation; 30% first-year discount
Pros
- +Commercially safe outputs — trained on licensed Adobe Stock images
- +Deep integration with Photoshop, Illustrator, and Premiere Pro
- +Generative Fill and Expand features are best-in-class
- +Consistent brand-safe image generation for enterprises
- +Vector and video generation alongside standard images
Cons
- −Standalone plan credits are limited and expensive per generation
- −Best value only when bundled with Creative Cloud subscription
- −Artistic style range narrower than Midjourney
- −Heavy reliance on Adobe ecosystem limits portability
Best For
Frequently asked questions
What is Adobe Firefly?
Adobe's family of generative AI models for images, vectors, and video built for commercial safe use. In our testing it scores 8/10 overall.
How much does Adobe Firefly cost?
Adobe Firefly offers a free plan (Free). Paid plans start at $9.99/monthly (Standard).
Is Adobe Firefly worth it?
Adobe Firefly scores 8/10 overall in our testing, including 9/10 for features and 7/10 for value for money. It is best for designers, marketers, Creative Cloud subscribers.
What are the best alternatives to Adobe Firefly?
Midjourney (7/10) is the top-rated alternative in our catalog, followed by DALL-E (7.5/10). See the full ranking on our Adobe Firefly alternatives page.
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